Content & Editorial
Refine your content strategy with relevant, industry-specific copy and editorial services
Is your content drowning in a sea of communication? Are you having difficulty finding experienced copywriters who understand your industry, brand, and process? Do you need service model flexibility to accomplish your marketing and advertising goals and manage overhead costs?
Every company has individual needs and a unique brand strategy, but across the board, creating content to position yourself as a thought leader is a must. Our specialized writers understand your business and goals and have years of subject matter and industry expertise.
Helium by RRD, our content and editorial solutions platform, can help you create highly specific, localized, and personalized content for all types of business and marketing requirements. Our capable talent pool, along with our market research/analysis and content strategy teams, work as a trusted partner to create successful branding, advertising, marketing, eCommerce, and business communications content.
The RRD GO CreativeTM Edge
- Localized talent pool with domain expertise and technical knowledge
- Specialist Editorial Project Managers
- Full range of content services for every industry, channel, and business need
- Flexible scaling up or down based on volume demands
- Single-window access for the ultimate engagement experience
- Large-scale, hassle-free editorial project management capacity
Business Outcomes
RRD’s end-to-end services simplify operations and ensure consistency across platforms. Successfully connect with your audience to build a community and create the authenticity and credibility your brand requires to succeed and grow. Helium gives businesses of all sizes the resources and tools to build long-term relationships with their intended audience through relevant, targeted content.
Here is what we can do for you:
Branding, Marketing and Advertising Content
Business Communications
Thought Leadership Content
eCommerce Product Content
Market Research/Analysis and Content Strategy
FAQs
What is content marketing?
Content marketing is the way in which content is created and used in different ways across channels, to fulfill the business objective and in line with the target audience that is going to consume it. All content created for attracting, engaging and retaining customers - blogs, videos, brochures, podcasts, case studies, live conference materials - is part of content marketing, and it helps to keep the brand or business top of mind.
Why do we need to adapt content for different channels?
Content adaptation is necessary because every channel has a specific purpose and audiences on different channels or platforms always seek different things. The same type of content or even design won’t work across all channels due to various reasons like size of the creative, the message, amount of time the audience spends on the channel, etc.
What is the benefit of personalized content?
Personalized content - that speaks specifically to a solution that the customer is seeking, or makes the users feel it is meant only for them - can help in engaging, retaining and building brand loyalty. Such content indicates that the business understands the exact needs of every customer.
