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How 3D is Transforming Online Shopping in the Age of Web 3.0: An Introduction

Manoj Paul

Manoj Paul

July 29, 2020

This post is the first in a three-part series.

During the months of social distancing, businesses all over the world had slowed down. Not e-commerce. The expanding scope of e-commerce, especially at a time when the Web is getting smarter, is helping businesses bring a new level of personalization and intuitiveness to customer experiences. The advent of Web 3.0 and the simultaneous advances made in 3D technologies have made it a lot easier to virtualize brick and mortar stores.

3D modeling enables users to transpose a variety of products such as home goods & furniture, shoes, clothing, and automotive before buying it. On the one hand, it closely replicates the in-store experience for customers and on the other, it brings a whole host of business benefits for retailers.

Reimagining Retail with the Internet of Experiences

Powered by high-performance 5G networks, mobile phones are becoming increasingly integrated into the Internet of Experiences (IoE). This convergence of technologies, along with the phenomenal growth of Immersive Experience (AR/VR/MR) environments, are helping brands deliver never-before m-commerce experiences.

By enticing buyers to step into a virtually enriched, wrap-around 3D environment, brands not only create ‘wow’ moments for them, but also foster emotional engagements. End-user segments such as consumer packaged goods (CPG), hardware, electronics, fashion, fitness, and personal care have already begun to leverage the advancements in JavaScript frameworks and browser applications to offer disruptive 3D customer experiences.

Augmenting the Shopping Experience

Brands realize that Web 3.0 is the standard that will take unique in-store experiences to the people in the comfort of their homes. This is where 3D technologies can help brands build experiences that offer customers a deeper understanding of products and the flexibility to custom configure those products, leading to higher conversions and brand recall.

Similarly, 3D in AR can place shoppers in a data-rich environment, where they can interact with 3D models of products, compare product information, customer ratings, and even carbon footprint to make better choices and navigate in-store. As for the brands, these experiences allow them to track customer behavior, product interactions and use the data derived from this to enhance the overall customer experience (CX).

Segment of One in Every Environment

With customer expectations changing at the speed of thought, the only way for brands to survive is to get ahead of the curve. 3D technology, in combination with data, riding over Web 3.0, and 5G standards, can be the magic mix that allows them to create personalized shopping experiences.

Businesses that are looking to offer multimodal, immersive, online retail experiences will need an expert creative service partner that provides advanced, end-to-end solutions and services under one roof. With 3D modeling, rendering, animation, walkthroughs, and interactive 3D/immersive experiences, RRD has the capabilities to be the partner that seamlessly takes clients’ 3D projects from the concept stage to rollout.

For more information on 3D services, visit RRD GO Creative.

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