The path to creating value for retailers in the age of AR/VR/MR is experimentation with 3D solutions – right from photo-realistic image renderings, 3D animation to interactive 3D experiences. The next-level engagements driven by 3D could be a game-changer as businesses across industry sectors pivot from product-centricity to customer-centricity. In this new customer-obsessed marketplace, 3D solutions that present “connected” user experiences as well as accelerate go-to-market times will be powerful competitive differentiators.
Against the backdrop of the 5G rollout, the new Web 3.0 standard and Internet of Experiences (IoE) are powering today’s technology for tomorrow’s experiences. 5G networks can theoretically be 20x faster than 4G LTE, which means brands can design hyper-real experiences without worrying about technical challenges related to graphical rendering. The low latency, high reliability, and large bandwidth offered by 5G, when combined with the connected data enabled by Web 3.0, will give retailers all the information they need to create hyper-relevant and highly visual customer experiences.
The building blocks for offering the ‘CX of the Future’ is already here. Even as we speak, we are witnessing the obsolescence of product photography as photo-realistic product rendering using 3D software takes hold. Businesses are also speeding up their go-to-market strategy by adopting soft prototyping techniques using 3D software.
For industries that want to accelerate design, prototype, reduce costs, time to market, and optimize the supply chain, the best move forward is partnering with a creative services expert. Service providers with end-to-end interactive digital offerings and the ability to create engaging customer experiences can present brands with an unbeatable advantage.
3D technology is currently redefining advertising, marketing, sales, and publishing by enabling high levels of:
3D solutions are a multi-dimensional gateway that is much more than just a marketing ploy to reel in digitally hyperactive customers. In addition to spellbinding immersive experiences, it can be used to deliver:
An experienced design and technology partner can deliver the best 3D solution for the business as well as help identify at which stage of the Customer Journey a customer will find an augmented shopping experience the most relevant and valuable. RRD not only has the experience but is also a one-stop-shop for high-quality, precision-based, 3D solutions that deliver a competitive creative advantage to business leaders.
For more information on 3D services, visit RRD GO Creative.