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Innovation in Telehealth: What Providers Need to Know

Elizabeth Clottin

Elizabeth Clottin

April 22, 2021

Even less than a decade ago, it would have been impossible for a patient with a cardiovascular disease in a remote village in Chile to get a professional opinion from a senior cardiologist in New York. Not anymore. Telehealth or virtual healthcare is irreversibly changing the way patients and healthcare providers interact.

Telehealth allows individuals to access healthcare services of their need anywhere in the world. Real-time digital communication platforms, 3D simulation, wearable technology, mobile apps, and video conferencing are bridging the gap in healthcare services, enhancing patient-doctor connectivity, reducing hospital overheads, and improving patient outcomes.

Between 2014 and 2019, the telehealth market grew at a compound annual growth rate of 20 percent and is estimated to reach $32.71 billion by 2027. According to Deloitte, virtual video visits to doctors will increase to 5 percent in 2021 from an estimated 1 percent in 2019.

The writing on the wall is clear. The only place the telehealth industry is going is up.

Opportunities & Challenges

With innovation rapidly gathering pace to meet changing customer expectations and new companies entering the fray almost daily, it is critical for healthcare professionals to stay on top of their game. Unsurprisingly, they have been turning to cutting-edge digital engagement solutions that offer targeted content, build trust, and establish brand credibility. Inaccurate/generic content, poor data analysis, and illogical algorithms could end the game for any player.

In this scenario, services like analytics-powered training & development, individualized messaging, and interactive engagement are emerging key focal points in the field. An expanding geriatric population and increasing smartphone penetration offer tremendous opportunities for healthcare organizations to engage proactively and build brand equity through creative digital interventions.

Intuitive, Engaging, and Accurate Solutions

RRD, with its rich experience in crafting high-grade digital solutions for a wide range of healthcare clients, can drive patient, provider, and payer engagement at scale. It has a proven track record of developing exclusive, easy-to-use solutions for the tech, pharma, and healthcare sectors, complying with a variety of specifications and regulations.

RRD offers full spectrum interactive and hyper-personalized e-learning and marketing solutions backed by a vast partner network providing 24/7 support with no dependencies on multiple stakeholders. Furthermore, as our solutions are powered by technologies such as 3D, AI, analytics, and Augmented Reality/Virtual Reality (AR/VR), they are highly flexible, customizable, and deliver measurable results for continuous process improvement. Given the dynamic nature of the telehealth industry, RRD’s ability to use data to innovate rapidly makes it the ideal transformation and agility partner.

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