For all things data, we help brands unlock the right data to connect with the right customers at the right time. We build solutions that collect, standardize, stage, & enable data for activation, incorporating advanced ID resolution technology & proprietary data models.
With better assembly, unification and profiling of data, and a higher level of security and privacy, ensure a 360-degree view of all customer interactions that are most relevant and impactful.
Our dedicated team truly understands the “why” behind customer behavior. Utilizing our expertise, we offer Customer Journey Mapping, Consumer Research, Product Research, POS Research, & Market Research. Our strategic consulting practice develops insight-driven strategies to guide marketing initiatives that lead to maximizing customer engagement & improved marketing ROI.
Dedicated to truly understanding customers, products and markets, access qualitative and quantitative research to get a complete picture of your customer’s perspective that drives change and improves performance immediately.
As a leader in data analytics, our team supports all major analytic methodologies at an expert level, including Customer Segmentation, Predictive Analytics, Modeling, Attribution, and by delivering insight-driven solutions.
From databases and list procurement to cleansing and identity resolution, our data management solutions are the foundation to creating meaningful customer journeys.
Our campaign experts offer the structure for enabling & deploying successful multi-channel marketing campaigns. Leveraging best-in-class martech tools, we equip your team with the assets needed to achieve that next level.
Deploy and optimize multi-channel, targeted marketing campaigns from the RRD PD360 platform with the best of breed applications that support scale, personalization, and continuity.