January 28, 2022
A leading airline was finding it difficult to offer a smooth customer experience due to delays in its loyalty and rewards program. Its use of multiple vendors had increased its internal staff burden, inconsistencies, and costs, while slowing speed-to-market.
Our creative services team first optimized the client’s overall print management for in-flight services. Following the success of this project, it streamlined the development and production process for the airline’s credit card and international dining and wine guide programs. This included all aspects of the acquisition campaigns—from data analytics, list management, format design, creative concepts, and designs to direct mail production, distribution, postal optimization, and campaign performance analytics.
RRD’s full-spectrum services ensured complete process transparency and brand compliance across communication channels. Once implemented, our Digital Factory helped the client achieve: