A retail firm improved product engagement on its retail website by rendering 1,000 3D models of products

January 1, 2022


One of the world’s largest e-commerce retailers had difficulty achieving the desired product engagement levels using conventional 2D images. It lacked the set of skilled internal resources that could design 1,000 web-ready 3D models, in less than a month, for its furniture and home products.

RRD GO Creative™’s Solution

RRD assembled a team of its expert 3D designers and project managers with more than 100 Adobe Substance licenses to convert photo-based assets into 3D models, based on product specifications and photograph references. The delivered assets had to be compatible with digital production environments, so in addition to the complex 3D design, including modeling, UV unwrapping, texturing, and rendering, we provided:

  • End-to-end support of the product/business lifecycle, from concept to customer to make it seamless for the business
  • Process-driven design and prototyping workflow to eliminate errors
  • Custom-built solutions offering 3D experiences to fit the target customer’s needs

Outcomes Achieved

Using our 3D solutions, the client achieved:

  • Texturing and finishing of products that closely matched the actual product specifications
  • Superior workflow and quality check processes driven by the Adobe tools leaving no room or errors
  • Faster turnaround times to support business demand