October 24, 2023
A healthcare provider wanted to thoroughly test their new mobile application during the development phase and gain constructive customer feedback on its effectiveness before the go-to-market launch.
The Precision Dialogue team collaborated with the client’s team to understand the requirement and conducted usability testing to ensure a successful launch. We identified 12 current and past patients and asked them to use the app to perform multi-step tasks like locating a new primary physician nearby and scheduling an appointment. Once the testing was complete, we analyzed the results and recommended the following changes to simplify the user experience and increase the app’s perceived clickability:
Three months after the client implemented the recommendations, they achieved: