Content & Editorial
Refine your content strategy with relevant, industry-specific copy and editorial services
Is your content getting lost in a sea of communication? Are you constantly on the search for experienced writers who understand your industry, brand, and process?
Helium by RRD, a proprietary editorial service platform, tailors your content to the needs and preferences of your customers so your message is heard over the noise. Our industry-best team of copywriters, content strategists, market analysts, and editorial project management professionals can help you capture the attention of your audience and inspire action.
Helium’s US- and Canada-based editorial experts offer the service model flexibility needed to accomplish your marketing, advertising, and business communications goals. Besides being a trusted content partner, Helium also helps you manage overhead costs and unlock hitherto latent opportunities.
The RRD GO CreativeTM Edge
- Localized talent pool with domain expertise and technical knowledge
- Specialist Editorial Project Managers
- Full range of content services for every industry, channel, and business need
- Flexible scaling up or down based on volume demands
- Single-window access for the ultimate engagement experience
- Large-scale, hassle-free editorial project management capacity
RRD’s end-to-end services simplify operations and ensure consistency across platforms. Successfully connect with your audience to build a community and create the authenticity and credibility your brand requires to succeed and grow. Helium gives businesses of all sizes the resources and tools to build long-term relationships with their intended audience through relevant, targeted content.
Here is what we can do for you:
Branding, Marketing, and Advertising Content
Thought Leadership Content
eCommerce Product Content
Market Research/Analysis and Content Strategy
What is content marketing?
Content marketing is the way in which content is created and used in different ways across channels, to fulfill the business objective and in line with the target audience that is going to consume it. All content created for attracting, engaging and retaining customers - blogs, videos, brochures, podcasts, case studies, live conference materials - is part of content marketing, and it helps to keep the brand or business top of mind.
Why do we need to adapt content for different channels?
Content adaptation is necessary because every channel has a specific purpose and audiences on different channels or platforms always seek different things. The same type of content or even design won’t work across all channels due to various reasons like size of the creative, the message, amount of time the audience spends on the channel, etc.
What is the benefit of personalized content?
Personalized content - that speaks specifically to a solution that the customer is seeking, or makes the users feel it is meant only for them - can help in engaging, retaining and building brand loyalty. Such content indicates that the business understands the exact needs of every customer.