Is your content getting lost in a sea of communication? Are you constantly on the search for experienced writers who understand your industry, brand, and process?
Helium by RRD, a proprietary editorial service platform, tailors your content to the needs and preferences of your customers so your message is heard over the noise. Our industry-best team of copywriters, content strategists, market analysts, and editorial project management professionals can help you capture the attention of your audience and inspire action.
Helium’s US- and Canada-based editorial experts offer the service model flexibility needed to accomplish your marketing, advertising, and business communications goals. Besides being a trusted content partner, Helium also helps you manage overhead costs and unlock hitherto latent opportunities.
Branding, Marketing, and Advertising Content
Thought Leadership Content
eCommerce Product Content
Market Research/Analysis and Content Strategy
Content marketing is the way in which content is created and used in different ways across channels, to fulfill the business objective and in line with the target audience that is going to consume it. All content created for attracting, engaging and retaining customers - blogs, videos, brochures, podcasts, case studies, live conference materials - is part of content marketing, and it helps to keep the brand or business top of mind.
Content adaptation is necessary because every channel has a specific purpose and audiences on different channels or platforms always seek different things. The same type of content or even design won’t work across all channels due to various reasons like size of the creative, the message, amount of time the audience spends on the channel, etc.
Personalized content - that speaks specifically to a solution that the customer is seeking, or makes the users feel it is meant only for them - can help in engaging, retaining and building brand loyalty. Such content indicates that the business understands the exact needs of every customer.